Trends in Search Marketing 2019

Search Marketing Singapore

As a digital marketer, it can be difficult to keep up with the latest SEO trends and Google algorithm updates. But if you do, you will have a huge advantage. In fact, you will be successful in the next months, or even years. We have listed a few strategies than can help you stay ahead of your competitors in your SEO strategy.

Understand User Intent

The first thing you have to do in your SEO campaign is to find out what your audience is most likely to respond to. This is more than just matching your content to keyword phrases. You should focus your content on answering questions that your audience is asking via search. You should also try and focus the content on different stages in the buying funnel in order to move your prospects through to sale.

Consider other Search Habits

Google has got the majority of the search market, but that doesn’t mean that it is the best platform for you and your prospects. They might search for your products or services on apps, videos, or podcasts. Make sure to optimize your SEO strategy across all platforms where you think you can find prospects. Video search is also one channel that is constantly growing and which is predicted to make up 50% of all searches by 2020.

Focus on Content

Your content should answer questions, make sales, get leads, and provide social proof. In order to do this, you need to have both depth and coverage in your content. Make sure to create content for your audience, not for the search engine.

Invest in Technical SEO

Technical SEO becomes more and more important. As search engines and websites continue to become more and more complex, you need to keep up with the changes. Two of the most important factors in search engine rankings are JavaScript and site speed. It’s becoming more important to have knowledge in JavaScript, because it’s important to understand how the major search engines work with JavaScript driven websites.

Concentrate on On-page Optimisation

On-site optimisation is something that should be done regularly. We have listed a few examples on elements that can be optimized to improve your onsite performance:

  • Create content that answers the most common user questions
  • Make sure your internal site search function provides relevant answers to user queries
  • Work on shortening the conversion process on your site
  • Provide customer support that responds to queries related to the business. If you can’t do this manually, you could use a chatbot.

Digital Squad is an award-winning SEO agency Singapore which is always staying on top of the SEO trends. Get in touch with your digital marketing agency Singapore today to find out how we can add value to your business’ SEO strategy. We can also help you with Facebook Marketing Singapore and AdWords Marketing Singapore.

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