Established 2013, Glow has intended to be the bridge linking businesses to their customers by providing companies with an innovative platform to gather consumer feedback instantaneously. Our mission is to change the world, one opinion at a time through a user-friendly application that enables businesses to capture useful data quickly.
Today, Glow has developed significantly; expand our capabilities and offering organisations new ways to generate consumer insights. Within the contemporary business landscape, customer data, market research and insights are all required for companies to compete and stay relevant. However, smaller companies trying to break into a saturated market experience difficulties keeping up with established leaders, as they lag behind in product innovation and marketing initiatives. Further, businesses perceive market research as prohibitively expensive, and time and hence, do not conduct research on a regular basis. Glow aims to address this balance by tackling insufficient market research capabilities and budgetary hurdles by offering a solution to these problems.
The Glow Platform was developed to provide companies of all sizes relevant, affordable primary and secondary data at the click of a mouse.
Ready-made insights reports produced for a variety of industries and containing multiple categories of consumer data sets (called Analysis Packs) are available on the platform. Analysis Packs Allow decision-makers in product development and marketing to gain instant valuable insights into the areas most important to their work. This allows companies to gain a quick overview of the latest market trends, understand consumer behaviour and ultimately produce better business strategies. Access to the Glow platform enables users to slice and dice the data and analyse the research to uncover new insights.
Glow Project Kits empower companies to tackle business-specific research problems by allowing them to generate their own market research. Combined with the Glow platform, companies can reduce research complexities and deploy custom projects quickly and with confidence. Increase the complexity of developing new surveys by utilising industry-specific question libraries and templates. Glow give businesses the tools they need to make generating their own market research and discover new insights efficiently and efficiently. Well-designed market research lets businesses uncover new insights and get ahead of the competition.
With our services, get the level of assistance you require to specify, build capture, analyse and report a useful market research project. Glow’s flexible service model allows companies to decide precisely how much or how little assistance they need. Whether it is just setting up a plan, analysing the data or help throughout the entire process, Glow is there every stage of the process. Utilise glows ecosystem of research, data analytics, and field marketing consultancy partners to bring a category or brand to life.
Conducting effective market research has never been simpler and more affordable as it is with Glow. Whether your business is just starting a project, is stuck in the middle, or for the final stage reporting, we have services to offer. Learn more about how our innovative platform changes the game for business here.
This company profile is a guest post by Melbourne SEO agency – Digital Squad.